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Channel: Kerry Creaswood, Author at The Next Scoop
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How to Use the Power of ‘Social Proof’ to Attract Customers

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Behaviors are contagious. The researchers Nicholas Christakis and James Fowler used the results of the Framinghan network (a solution that allows scientists to map the participants’ social networks for several years) to track what happened to friends of people dealing with obesity, among other conditions. And they realized that the likelihood of a friend of […]

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