Behaviours are contagious. The researchers Nicholas Christakis and James Fowler used the results of the Framinghan network (a solution that allows scientists to map the social networks of the participants for several years) to track what happened to friends of people dealing with obesity, among other conditions. And what they realised was that the likelihood […]
The post How to Use the Power of ‘Social Proof’ to Attract Customers appeared first on The Next Scoop.